10 years ago Anton Kraft had the idea of creating watches that are different to anything else ever seen. LED Displays and a new time reading system that could revolutionize the watch market. Despite the nonexisting technical resources or opportunities at that time he registered for a legal protection of his ideas.
When he met with his friends Dror and Benzi in 2005, the vision of 01THE ONE became its first features. As owners of a production facility in Hong Kong Benzi and Dror Rosenski brought the technical knowledge required for this journey. Shortly after they launched the company Timetechnology.