It all began in 1983, supervised by the Japanese brand Casio.
The goal was to make the most solid watch in the world via the project "triple 10" which included a 10 year battery life, but also a water resistance upto 10 ATM.
In the 90s the Japanese brand knew a huge success and was sold all over the world, and still is…
A true jewel of technology, the G-Shock has become a real fashion accessory, with interesting collaborations every year with big names like Margiela, Marcelo Burton, IN4MATION, Stussy, Futura, Wu-Tang and many many more…